Peter Castellana III

President & CEO of Cactus Holdings and Western Beef

Peter Castellana III is a proud early adopter of Healthy Savings which helps customers save money when they purchase healthy products


Food Lion this week plans to begin accepting the Healthy Savings card, which gives shoppers discounts on better-for-you foods.

The Salisbury, N.C.-based grocery chain said that, starting on Aug. 7, customers in Virginia who are Healthy Savings cardholders will be able to save instantly at checkout on fresh produce, whole grains, lean meat, yogurt and other foods.

Related: Food Lion debuts revamped stores in Virginia

Plans call for Healthy Savings to be implemented chainwide within the next two weeks. Food Lion, part of Ahold Delhaize USA, has more than 1,000 stores overall in 10 states.

Consumers signed up for Healthy Savings can save more than $50 each week on healthier foods without having to clip, print or download coupons.

Related: Piggly Wiggly Midwest joins Healthy Savings network

“Food Lion offers an expanded assortment of healthy products at affordable prices, and we are excited to offer additional savings on our already low prices to customers,” Marty Miller, customer loyalty manager at Food Lion, said in a statement.

Healthy Savings is a service of Solutran Inc., a Minneapolis-based electronic benefits transfer (EBT) and payment processor. Powered by Solutran’s S3 platform, the program is sponsored by health plans, nonprofits, government entities and private employers as a way to promote personal well-being by getting employees to eat more wisely, particularly more fresh fruit and vegetables.

After enrolling at, customers get a Healthy Savings card and then register it and download the Healthy Savings mobile app. The program begins with 25% off fresh produce and adds similar discounts on lean meat, whole-grain bread, milk, eggs and other healthful food. More than 200 brands provide savings on prequalified products promoted on the program, whose members buy 70% more fresh produce than non-members.

“Healthy Savings members shop at stores where they can save on the healthier foods they seek,” said Chad Kelly, Chief Marketing Officer of Solutran, the company behind Healthy Savings, “and the addition of Food Lion will give Healthy Savings members many more convenient locations to shop.”

Solutran has said it plans to expand the Healthy Savings retail network to more than 22,000 stores in 2019. Butera Market, Piggly Wiggly Midwest, Hy-Vee and Albertsons Cos.’ Acme Markets are among the grocery retailers that have joined the Healthy Savings program this year. Other participating supermarket operators include Cub Foods, Coborn’s, Pick n’ Save, Cash Wise Foods, Copps, Giant Food, Western Beef and Kroger.wcmsp-212315.png

The Castellana Foundation donates back-to-school supplies to hundreds of children of Vaverde de Mao, Dominican Republic with help from Ministerios Palabra de Vida Eterna

thumbnail_Screen Shot 2019-07-30 at 3.20.48 PM.png

The Castellana FoundationWestern Beef, and their parent company Cactus Holdings Inc.,and Peter Castellana III on behalf of The Castellana family are proud to announce their support for the children of Vaverde de Mao as they head back to school. The Castellana Foundation in partnership with the local church, Ministerios Palabra de vida Eterna, were able to provide back to school supplies for hundreds of children in the area. The Castellana Foundation supports education and believes that it is essential for children to be prepared for school in order to get the most out of their education.


For more information on this initiative, please reach out to

The Castellana Foundation and Western Beef partner with Gersh Academy for Students on the Autism Spectrum on vocational skills program


The Castellana FoundationWestern Beef, and their parent company Cactus Holdings Inc.,and Peter Castellana III on behalf of the Castellana family are proud to announce their support for Gersh Academy for Students on the Autism Spectrum. Western Beef has been a partner with Gersh Academy for approximately three years.


Through this partnership, Gersh offers their students a vocational opportunity near their campus in West Hempstead, NY. This program helps students build real life work experience.


For more information on this program, please read the following Q&A provided from our partners at Gersh Academy:

“Q: How long has Gersh Academy worked with Western Beef In West Hempstead?
A: Gersh Academy has been working with Western Beef in West Hempstead for approximately the last three years.
Q: How do our students like working there?
A: Our students love working there, they are always excited for this vocational opportunity, and since it’s so close to our school, there is a real sense of community when they work there.
Q: How did Gersh come about working with Western Beef and creating that relationship?
A: Gersh is always looking for opportunities where our students can get real life work experience.  With real life work experience, we try to seek out what an actual work day will look like, including how to get to work.  Travel Training with our students includes walking to different work sites, as well as utilizing public transportation.  This made Western Beef an easy choice.  When initializing the relationship, Sonny, (I believe the store manager at the time) helped to facilitate the relationship, as is always accommodating whenever we are working there.
Q: Can you share with us a positive experience you’ve had with Western Beef and your students?
A: It’s hard to mention just one, as over the course of our relationship, there have been so many students that have greatly benefited from this vocational opportunity.  One time does stand out though, when I was visiting our students working at Western Beef, I noticed how all the students couldn’t wait for their opportunity to help customers bag their items.  Typically we break up students into doing multiple different tasks, and then rotating them, so that they can experience different job roles, but it seemed as though all the students couldn’t wait to interact with customers.  That was special to me, that our students were so comfortable at the work site that they wanted to interact with people.
In closing, I just wanted to reiterate how great of an opportunity working at Western Beef has been for our students.  They learn real life skills that they can transfer to real life jobs down the road.  The staff and management are always so supportive and patient with our students, and together we are truly making a future for these students.  We are Changing Lives!”
Western Beef and The Castellana Foundation are grateful for the invaluable experience of partnering with the faculty and students of Gersh Academy and look forward to being a partner for years to come.

Western Beef sponsors African Advisory Council Bronx Week Soccer Tournament

senegalPublished by; written by Edwin Molina

Bronx Borough President Ruben Diaz Jr. presented the 2019 African Advisory Council Bronx Week Soccer Tournament championship trophy to Team Senegal, beating Team Benin, on Sunday, May 18, 2019, during the 48th annual Bronx Week Parade.

Team Senegal led throughout most of championship match before Team Benin tied the game up 1-1 late in the second half, taking the game to penalty kicks to decide the champion. Team Senegal edged out Team Benin 2-1 in penalty kicks to win the title.

Team Senegal was one of 12 teams representing various African nations that played every Saturday and Sunday this spring at Macombs Dam Park, in the shadows of iconic Yankee Stadium – home of Major League Baseball’s (MLB) New York Yankees and Major League Soccer’s (MLS) NYCFC soccer club – to determine a Bronx African soccer champion.


Two-time defending champions Team Gambia, who were looking to win third championship title in a row, were eliminated in the qualifying stages.

This year’s African Advisory Council Bronx Week Soccer Tournament was sponsored by Royal Air Maroc, Western Beef and Bronx Cares.

Both the soccer tournament and the African Advisory Council were created in 2010, with help from Borough President Ruben Diaz Jr., in order to make African immigrants in the borough become more engaged in local government and to unite our diverse African diaspora.

“The passion for ‘the Beautiful Game’ unites people from around the globe, and it’s no different here in The Bronx, as our African Advisory Council Bronx Week Soccer Tournament has shown year after year,” said Bronx Borough President Ruben Diaz Jr. “This pan-African tournament showcases that love of soccer as a binding force among our ever-growing Bronx African community. I want to thank everyone who participated in this wonderful tournament, including the two-time defending champions Gambia, finalist Team Benin and the newly-crowned champions Team Senegal, for a hard-fought championship campaign.”

The Castellana Foundation proudly announces support for NYPD’s semi-pro football team, NY’s Finest


The Castellana FoundationWestern Beef, and their parent company Cactus Holdings Inc.,and Peter Castellana III on behalf of the Castellana family are proud to announce their support NY’s Finest football team. This is the second time that the the Castellana Foundation has supported NY’s Finest in obtaining new gear, pay for travel, fees, and purchasing snacks and beverages. It’s a small gesture towards members of our community who provide an invaluable services for our safety and well being. It is our honor to give back to those who give our communities so much. We thank the NYPD and NY’s Finest for all that they do.

The Castellana Foundation proudly supports HB Studio of Greenwich Village

thumbnail_cf h

The Castellana Foundation, Peter Castellana III on behalf of the Castellana family, Western Beef and parent company Cactus Holdings, proudly support HB Studio in the Manhattan neighborhood of Greenwich Village. Through support from The Castellana Foundation, HB Studio is able to invest in the preservation of their historic buildings and provide the environment necessary for its staff, students and faculty to explore and enrich their artistic talents.

Here is more information on HB Studio, taken from their website:

“Conceived as an artistic and working home, the Herbert Berghof Studio offers an outlet for practice and growth for the professional theatre artist and an opportunity for the young to establish roots in their intended craft. The Studio’s guiding principle is creative freedom, which has as its logical consequence, a responsibility to a noble art.”

The Castellana Foundation proudly supports The De La Salle School in their 17th Annual Spring Gala


The Castellana Foundation, Peter Castellana III on behalf of the Castellana family, Western Beef and parent company Cactus Holdings, proudly support Church The De La Salle School of Freeport, NY in support of their 17th Annual Spring Gala through a donation.

Here’s an overview of what The La Salle School is from their website:




Contributions go towards supporting the school’s Graduate Support Program. Please visit their website so you can see how you can get involved and make a difference.


Peter Castellana leads Cactus Holdings into The Real Deal’s Top Ten Biggest Projects coming to New York City


Article originally published at by Eddie Small

Brookfield Property Partners and the Gotham Organization dominated the top 10 projects filed in New York in March.

Both companies had multiple projects appear in the top 10 last month. Brookfield had three projects in Greenpoint at 221 West Street (which took first place), 1 Eagle Street and 15 Eagle Street, while Gotham Organization had two projects in Long Island City at 1-15 57th Avenue (which took second place) and 57-28 2nd Street.

Overall, the list was split between three projects in Brooklyn, three projects in Queens, two projects in the Bronx and two projects in Manhattan. Staten Island did not make an appearance on the list last month.

The full list of March’s top 10 biggest real estate projects is below:

1. 221 West Street, Brooklyn
The largest project filed last month was a roughly 719,000-square-foot development from Brookfield at 221 West Street in Greenpoint. The development will stand 29 stories and 336 feet tall, and it will feature 302 residential units across about 710,000 square feet. Commercial space will occupy the other 9,000 square feet. Brookfield is also developing Greenpoint Landing with Park Tower Group nearby.

2. 1-15 57th Avenue, Queens
Gotham Organization took second place for March with plans for a mixed-use project spanning slightly less than 700,000 square feet at 1-15 57th Avenue in Long Island City. The building would include roughly 640,000 square feet of residential space, 9,000 square feet of commercial space and 19,000 square feet of community space. It would stand 57 stories tall with 692 residential units. Riseboro Community Partnership is developing the project as well, which would be the tallest building on the Queens waterfront, according to YIMBY.

3. 1 Eagle Street, Brooklyn
Another Greenpoint project from Brookfield took third place, this time at 1 Eagle Street. The roughly 388,000-square-foot project will stand 39 stories tall with 335 residential units.

4. 57-28 2nd Street, Queens
Gotham Organization’s plans for Long Island City also took the No. 4 spot. The firm is planning another project at 57-28 2nd Street spanning about 335,000 square feet that will stand 33 stories and 360 feet tall. The building will include 452 residential units across about 328,000 square feet, and it will include a roughly 7,000-square-foot community facility as well. Riseboro Community Development is also helping to develop this project, according to YIMBY.

5. 13-38 Central Avenue, Queens
A roughly 195,000-square-foot project in Far Rockaway rounded out the top five for March. The 219-unit mixed-use development comes from Brisa Builders Corporation, an affordable housing company, and will stand nine stories tall at 13-38 Central Avenue. It will include 219 residential units across about 132,000 square feet, and it will feature 12,000 square feet of commercial space and 51,000 square feet of community space as well. Classroom and gymnasium space, along with retail and storage space, will be on the first floor, while nonprofit offices and some residential units will be on the second floor. The residential space will include class-A and supportive housing units.

6. 4720 Third Avenue, Bronx
The Bronx made its first appearance on the list courtesy of a roughly 191,000-square-foot project planned for 4720 Third Avenue in Belmont. The project comes from Cactus Holdings, the holding company that controls the supermarket chain Western Beef. The mixed-use building would include 159 residential units and stand nine stories tall with about 128,000 square feet of residential space, 61,000 square feet of commercial space and 900 square feet of community space.

7. 15 Eagle Street, Brooklyn
The final Greenpoint project from Brookfield on the list will span about 175,000 square feet at 15 Eagle Street. It will stand seven stories tall and include 108 residential units.

8. 4790 Broadway, Manhattan
An affordable housing project from the city’s Department of Housing Preservation and Development marks Manhattan’s first appearance on the list. The development at 4790 Broadway in Inwood will span roughly 145,000 square feet and stand 14 stories tall. It will include 174 housing units across about 118,000 square feet and feature 26,000 square feet of community space as well. The project will include a new library, as it is located at the current site of the Inwood Library.

9. 310 Grand Concourse, Bronx
Simon Kaufman’s YS Realty files plans for a roughly 135,000-square-foot project at 310 Grand Concourse in Mott Haven. The project will stand 14 stories tall and include 157 residential units.

10. 310 East 86th Street, Manhattan
Izaki Group Investments closed out the list for March with a roughly 129,000-square-foot project on the Upper East Side at 310 East 86th Street. The condo building would stand 20 stories tall and include 68 units. IGI acquired 310-314 East 86th Street in 2017 for $42 millionfrom Gary Barnett’s Extell Development and was reportedly planning a smaller condo project at the time.

Peter Castellana III featured in The Real Deal for mixed-use development of 4720 3rd Ave in the Bronx


The holding company that controls discount supermarket Western Beef is planning to build a 159-unit mixed-use building in the Bronx.

Peter Castellana’s Cactus Holdings filed plans with the city’s Department of Buildings for a project at 4720 Third Avenue that will span nearly 191,000 square feet. The company and Michael Ashkenazy bought that site, along with 4734 Third Avenue and 448 East 189th Street, in 2018 for $18 million from Mayo Associates. The parcels are currently parking lots.

Screen Shot 2019-03-04 at 4.08.23 PM.png

The nine-story building will be split between about 128,000 square feet of residential space, 61,000 square feet of commercial space and 900 square feet of community space.

Cactus and Ashkenazy have partnered on other middle-market investment sales in the last two years, including a $19 millioncommercial condo in the Upper West Side.

Cactus also owns properties in Kingsbridge, Foxhurst, Morisania, West Bronx, Soundview, Belmont, Morris Park and Mott Haven, according to its website.

Other projects coming to the Bronx include a multifamily buildingfrom Brooklyn investor Shimshon Grunstein at 550 Trinity Avenue and a two-tower project from Omnibuild at 290 East 149th Street with 124 units.

Create a free website or blog at

Up ↑